Above All Things: Know Thy Competitors

Business is a competition. No matter what product or service you sell, you have several—perhaps dozens of—competitors. You may be happy with your market share: you have loyal customers, and business is good. Why worry? There’s enough business for everyone, right? Business is good for you today, but it may not be tomorrow. Your competitors are scheming to increase their share of the market. By decreasing your share. Here are…