If you’re like the vast majority of small-business owners, you’re in business to make money. Nothing wrong with that. I’ve found, though, that lots of small-business owners — who claim they want to make money — don’t understand how to make money. So let’s talk revenue, profit and profit margin. Revenue is income received from making a sale. While it gives an indication of how much business you’re doing, I…
Month: September 2015
Mastering the Customer’s Perception of Your Business
You should think highly of your business, but realize there are always areas and processes you can improve. More importantly, what really matters is not what you think: What matters is what your customers think.