Business Owners Must Track Their Data to Succeed

“How’s business?” When I ask that question, I must admit: I have an ulterior motive. What I really want to know is, How well do you know your business? “Business is good, Marvin. Sales are up.” When I get that answer — and I often get that answer — I suspect they don’t know their business very well. If you’re not tracking data, and most small-business owners that I know…